'Hot Dog' Packaging by Bangkok based Subconscious

"TrueCoffee, the coffee shop that serves coffee and bakery with hi-speed Internet in cozy and modern atmosphere, expanded their food range to a quick bite like hot dog. They wanted hot dog packaging that would attract teenagers. We reinterpreted the word ‘hot dog’ and created a lovely dachshund character. Its unique characteristic was that it’s hot all the time."...... Really really simple and witty- the perfect way to attract their target audience.