1.29.2011

Hyundai Sonata Hybrid - "Anachronistic City" from Innocean on Vimeo.


New Advert for the Hyundai Sonata Hybrid.

Agency: Innocean, Huntington Beach.
Creatives: Jeff Spiegel, Doug James, Robert Prins, Steve O'Brien, Tim Gibson. Director: Jim Jenkins. Prod co: O Positive.

Brilliant. I Love the tag line "what if we always settled for the first thing that came along?" - Its hard to think how far Technology has come, which works extremely with marketing a new car.
(Hyundai Sonata Hybrid imagines a world where technologies never advance beyond their first incarnation – people ride penny farthings, use brick mobile phones and travel via airship.)

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